View Connect

View Outdoor, in partnership with Digital Destination, has created View Connect. We have two expert teams to execute flawlessly in both worlds.

With over 75 years of experience in the advertising industry, View Outdoor has been driving commerce to its clients’ businesses through its ability to implement strategic campaigns, compelling creative, and provide excellent customer service. Recognizing the explosive growth of digital advertising, its popularity among consumers, its efficiencies for advertisers, and its ability to connect brands with their audiences, View Outdoor has created a new division, View Connect. 

View Connect is a full-service digital marketing firm, specializing in location-based targeting, digital media consulting, content creation and campaign implementation.

Focusing on account, result based marketing, we utilize media that is targeted, measurable and interactive. Our planning process is designed to address client KPI’s and deliver improved ROI, while providing ease of access and flexibility. 

The addition of View Connect means we are now able to provide value by offering services designed to capture additional commerce for our clients.

View Connect is a full-service digital marketing agency. Our suite of online solutions include:

• Website Development

• Search Engine Marketing (SEM/PPC)

• Search Engine Optimization (SEO)

• Listings and Reputation Management

• Social Media Management and Advertising

• Live Chat

• Display Advertising and Re-targeting

We offer a free, comprehensive evaluation of your online presence. Schedule a complimentary consultation today!

Outdoor advertising is incredibly effective. It drives more people toward online resources, catches their attention while commuting, and it has a high return on your investment. Learn more about what makes OOH so effective or how you can integrate outdoor into an already existing campaign and start seeing the benefits today.

It makes sense to pair Digital and OOH together. Both are powerful advertising media, and both tackle very different areas of our lives. By integrating a marketing campaign with online and outdoor advertising, you are covering more ground and ensuring your brand will have the impact you seek.

Research has found that 70% of a consumer’s day is spent outside the home, and 68% of mobile usage is on-the-go

People spend most of their day out of their homes. That’s why outdoor advertising (also called out-of-home or OOH) was created. When people are out on their way to work, walking around a city or driving on a highway, their attention is yours to claim. Billboards and other formats of outdoor advertising work by capturing someone’s attention. 

Smartphones have changed the game somewhat because they are now ubiquitous. However, people still need to look around to get around, and this is where you can promote your brand. By doing so through both outdoor and mobile means, you’re basically guaranteeing your audience will see your branding during the 70% of their day they spend outdoors.

Consumers most influenced by OOH are 18-49, high-earning, tech-savvy, and mobile

Outdoor advertising works more on younger audiences. These audiences are highly sought and not always easy to find. Many of them report feeling fatigued from online ads, having to spend countless moments swiping them away in order to get to the content they really want to see. In the real world, they cannot swipe away a HotSpot. In many ways, our billboards become a part of the scenery, and they are the content people want to see.

It’s no surprise that a well-designed creative catches the attention of younger audiences. It’s also no surprise why OOH can help increase web traffic. Through QR codes and vanity URLs, younger audiences can see your outdoor ad and immediately search for your social media or website and even make purchasing decisions online.

58% of all consumers have gone online as a direct result of seeing an OOH ad

This is the biggest advantage of OOH. In an increasingly digital world, where people order groceries, household items, plane tickets, and anything else from the palm of their hands, having an effective conduit to making online purchases is key.

Outdoor ads are really effective at driving customers to your online presence. There, you can tailor your website or landing page to make your products even more enticing. But that initial moment where your customer opens your website is almost invaluable, and OOH can deliver that to more than half of the people who see your ads. This is why it’s important to integrate both campaigns and make sure they both have the same purpose—to make your customer choose your company when they’re ready to make purchasing decisions.

Add an online component to your outdoor marketing campaign, or improve your digital campaign by integrating it with an outdoor component. They complement each other perfectly.

Complement Your Outdoor Marketing

If you’re already creating an outdoor campaign, consider adding an online component to your marketing. As stated above, outdoor ads are really effective at driving your audiences to your online profiles. Without integrating your outdoor campaign to your online presence, you’re missing a huge opportunity to manage your customer’s experience and how they access your site, your products, and eventually, their purchase.

Consider this: You set up an outdoor ad to promote your brand. Later, someone who saw this ad goes to your website. But they find nothing to steer them in the right direction. Your site seems overwhelming, and they put their phones away. That’s a missed opportunity.

What we help our clients create is a seamless experience. For instance, you can set up a vanity URL that leads your audience to a specific landing page. On this landing page, you can even show them the ad again to jog their memory, and offer a set of links to guide them exactly where they need to go. This is much more effective at setting up purchasing opportunities online.

Enhance Your Digital Campaign

If you’re already marketing heavily online but haven’t added outdoor ads to your campaign, consider doing so. While online marketing campaigns can seem easier and more affordable to set up, you won’t be getting the same effect if you don’t have a mechanism to drive your customers to your online platform. Many people, especially younger audiences, ignore online ads. Outdoor ads are impossible to ignore.

In many cases, outdoor ads may not be a year-round expense. Many advertisers use outdoor ads to push new developments within their brand, upcoming events, and the launching of new products. Outdoor ads can do a lot of the heavy lifting when it comes to increasing your brand awareness. 

Billboards don’t make people stop and buy something online. They do, however, put your brand on the radar. The next time your audience thinks about making a purchasing decision, your brand will pop into their mind and they will be more likely to choose you.

Search Engine Marketing

World-wide, there are 640 million people conducting internet searches daily. Those 640 million people conduct 4.5 billion daily searches. As you might expect, 64% of those searches are originating from smartphones. Do you have a strategy to target that audience?

Search Engine Optimization

It is important that your business can be found in all areas of the Search Engine Results Page (SERP). A combined Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Listing Management strategy increases the amount of real estate your business controls and enables prospects find you no matter how they search.

Social Media Management

Social is completely mainstream now. The worldwide population is 7.7 billion people… 4.2 billion access the internet and 3.4 billion are on social media platforms. The average amount of time spent on social media platforms daily is 116 minutes. Do you have a plan to capitalize on this audience?

Website Development

Your website is the cornerstone of your online presence. Having a well-constructed, content-relevant, and responsive website has a dramatic impact on if and how your company will show up when people search for your business on search engines like Google and Bing. It takes about 50 milliseconds (that is .05 seconds) for a visitor to form an opinion of your website.

Listing & Rep Management

Managing your online presence starts with ensuring you have consistent and accurate listings across the top online directory sites covering 95% of the places people go to search for business information. We create a single source of the truth when it comes to how you appear online. In addition, we turn on a reputation monitor that notifies us when reviews are written about you on Google, Yelp, Facebook, etc.

Email Marketing

As with all other digital advertising vehicles, the proliferation of smartphones has changed the way people access emails. Currently, nearly 55% of all emails are now opened on mobile devices, meaning your email message is being accessed by prospects while they are on the move. This instant access provides a unique opportunity to reach the prospects you desire most with professionally written and structured messaging.

Live Chat

Visitors to your website are looking to solve a problem. Providing operator assistance during that visit dramatically increases the chances of converting that visitor into a client. We provide operator assistance on your site, a powerful conversion tool, and copies of all conversations with clients.

Display Advertising

Display advertising and website re-targeting have evolved into extremely sophisticated and valuable marketing tools. Our consultants work with you to understand who your prospects are and we will build a program that targets these prospects where ever they are on the web.

1. Develop Robust Customer Profiles

In order to advertise to your audience, you need to know who your audience is. We have comprehensive profiles on many demographics in all of our markets to help you see who you could be targeting. These may encompass different age groups, career groups, and other status demographics related to income, marital status, and more. Our local experts can give you a sense of who passes by each location, down to the block or intersection, and this helps us decide how to approach your audience, which can then also be used for other campaigns using different media.

2. Create Targeted Media Plans

Once we have a good picture of your audience and who you’re looking to target, we can start crafting the creative. What image would you like to associate with your brand? What message do you need to get across? These are questions we ask in order to get to know your brand and your goals. Your ads, both outdoor and online, need to work together to achieve the same goals, and the best way to guarantee they do so is to create them concurrently. There can be more than one plan, too, especially if you plan on using different outdoor formats or multiple creatives.

3. Deliver Value & Offers that Make Sense for Your Customer

A simple way to create successful advertisements is to offer something to your customer for following up on your messaging. If they visit your website after seeing an outdoor ad, you’ll want to reward them by providing them with a special value on a product or an offer that is too good to let go. Based on the customer profiles, you’ll know exactly what your customers are looking for, and if you’re able to provide that for them, you’ll stand out from the competition, especially if you make the purchasing process easy for them.