Integrating outdoor advertising into your marketing plan can bring many benefits, such as increased impressions and brand awareness, along with streamlining your marketing funnels. To best integrate OOH into your marketing strategy, develop a cohesive plan to roll out campaigns and track them for efficiency.
How do you know when it’s a good idea to integrate OOH into your marketing campaigns? The best way to do so is to understand how outdoor advertising works, and how it compares to other forms of advertising. We’ve compiled some information about the benefits and disadvantages of the most popular marketing mediums and how they can be used in conjunction with outdoor advertising.
