Billboards are a simple advertising medium, but the benefits they bring can be remarkable. In order to get the most out of a billboard campaign, it’s important to know about billboard advertising cost, billboard advertising design, and some statistics on billboard performance.

How do you know when it’s a good idea to integrate OOH into your marketing campaigns? The best way to do so is to understand how outdoor advertising works, and how it compares to other forms of advertising. We’ve compiled some information about the benefits and disadvantages of the most popular marketing mediums and how they can be used in conjunction with outdoor advertising.