Chicago is the 3rd largest metropolitan area in the United States. If you’re not advertising here, it’s safe to say you’re missing out.

Reach Chicagoans across the city with our varied formats and hyperlocal approach.

Chicago doesn’t need an introduction. It’s a highly populated area with an incredible amount of history. Chicago is situated on Lake Michigan, surrounded by many suburbs filled with commuters who travel into the city daily for work and fun. 

Today, Chicago is one of the largest advertising markets in the US and even the world. Every company that wants their branding to compete with other national and global brands needs to be present in Chicago. Chicago has some of the best hospitals, restaurants, and industries. You are competing with the best of the best, and we can make you stand out.

But there’s also a more residential aspect to the city. Chicago’s residents also need to shop, fix their homes, hire a lawyer, and more. By advertising in Chicago, you’re also attracting the many residents of the Windy City who need to live their lives and for whom your product might be necessary. 

Stats

• Population
  City: 2.7 million
  Metro: 9.5 million

• Demographics
  White (33.3%)
  Black or African American (29%)
  White (Hispanic) (18.1%)
  Hispanic (8.88%)
  Asian (6.65%) 

• Size of market
  3rd largest DMA in the US (after NY and LA)

• Important cities
  40 neighborhoods of Chicago including The Loop, Lincoln Park, Lakeview, and Wicker Park

Outdoor advertising is versatile and can be made to fit your needs. Below are the formats we offer, each with different benefits to make your marketing campaign stand out.

Hotspots

Relatively small and definitely effective, HotSpots are an affordable way to make an impression in the busiest areas of Chicago. They are super flexible, too, made for any type of campaign, any strategy, and any business. They’re our most popular option in Chicago, and there’s no doubt they can help your business as well.

Wild Postings

Wild Postings are trendy and artistic outdoor panels. Their width allows for a focus on powerful images, while also giving you the flexibility to use the panel to display multiple ad copies and get more back for your buck. Set at eye-level, these panels catch the attention of pedestrians, drivers, and passengers alike.

Wallscapes

Big and bold, Wallscapes are malleable billboards in the heart of Chicago. They can be made in really large sizes (up to thirty feet), and can be any shape to benefit your creative and your brand. These panels make huge impressions in some of Chicago’s best neighborhoods. And when placed at high altitudes, they can be seen from long distances.

Bus Wraps

Bus Wraps are mobile billboards in Chicago’s most desirable location: The Loop. Because it’s covered in skyscrapers, The Loop lacked large format displays—until Bus Wraps, that is. Now, your brand can make the biggest impression possible to a highly-sought audience of affluent residents and commuters from all areas of the city.

Case Studies

Testimonials

The Adidas campaign is a great example of how you can really tie in outdoor advertising with a big splash on social media in order to get the most effective campaign. As part of the new campaign, Adidas created ads that were directed to specific influencers, peppered around Chicago. After the influencers were engaged, they switched to a more mainstream creative. The beauty of HotSpots is their flexibility—they can be adapted to any environment, any campaign, and any goal. 

I just wanted to say thank you very much for the excellent work that you and View Chicago have provided for us. Your responsiveness, willingness to meet multiple times in person as well as via email and phone, in order to get us locations that are ideal and to make sure the product speaks about our company, means a tremendous amount. We do other forms of advertising, and unlike them, you seem like you truly care about the results. I was very impressed that you listened to what I was trying to convey about the image I wanted for my company, and you came up with some ideas that I was impressed enough with that we are changing many of our other ads to work with what you put together. I like to think that my company is different from our competition, and you and the team at View Chicago have worked hard to help us project that. I look forward to growing with you and your team.

Michael Goode, Owner, Goode Plumbing

Bulleit Bourbon seeks people with “the will to venture into the modern frontier” and this poster location is perfect to reach just that audience! Bucktown is seeing a lot of traffic because of new development, specifically the newly renovated Midtown Athletic Club which is just a few hundred feet away from this sign.

Working with Blaire Gunderson and the team at View Chicago has been a phenomenal experience. Blaire took the time to listen to our local business development goals, and her recommendations perfectly targeted the audience we were looking to reach. Without question, choosing View to assist with our outdoor advertising needs has been one of best business decisions we’ve made in 2017. 

Jake Sanderson,
Associate Vice President - Marketing, Bridgeview Bank Group

Modelo entices thirsty drinkers headed to the annual Wicker Park Fest on Milwaukee Ave. with simple but effective advertising copy featuring a perfectly poured Modelo Especial Beer. This unit is key for any advertiser looking to reach the masses as Milwaukee Ave. is constantly overwhelmed by traffic!

“At first we were a little skeptical of the efficacy of billboards…but View Chicago hits the mark with strategically placed static billboards which combined with an extremely talented design team has literally created countless daily impressions, translating into $$$ well spent!  Marketing is important, but great marketing is paramount.”   

Mike Delo, Complete Dental Care

Blaire Gunderson

Senior Account Executive
bgunderson@vcoutdoor.com