Picture a billboard that moves through some of the most affluent neighborhoods of Chicago. It’s not your imagination.

“Working with View Chicago is seamless, efficient, and easy. I appreciate their quick response any time I have a question or need an update on my organization’s current campaign.”

— Cayce, Chicago

Make a Unique Impression

Bus Wraps are simple ways to command attention in densely populated areas. You’re able to target passengers, pedestrians, and drivers. And the best part is that these buses drive through some of Chicago’s best neighborhoods (The Loop), giving you access to a highly-sought audience.

Bus Wraps are shrink-wrapped ad copy on city buses. Designs are created to fit the build of the buses we use.

Moving Billboard

Billboards near a highway or on busy streets already get a lot of attention. When you take that billboard and maneuver it through a busy city, you’re putting a constant reminder of your brand and product in that area.

In Downtown Chicago, there aren’t many spaces available for large format outdoor ads. Another reason why Bus Wraps work so well is due to its disruptive nature. There aren’t other billboards to compete with your brand, so a Bus Wraps is essentially a neighborhood takeover.

Reach an Entire Neighborhood

A static billboard or outdoor advertisement can only reach the people that cross its path. In Chicago, that’s still a lot of people. 

However, consider the benefits of moving your outdoor advertisement throughout a neighborhood. If your advertisement is static, you might not get a chance to reach a person who works a block away. Being in many different street corners and at different times helps you reach a larger variety of people, casting a wider net. In the end, it’s a numbers game—the more people you reach, the more likely you are to gain new customers.

Target Affluent Audiences

The bus routes we use focus mainly in Chicago’s Loop, where many affluent residents live and/or work. Commuters from all over the Chicagoland area come to the Loop during the day to work, and at night the restaurants and bars are full of people from every neighborhood and suburb. With Bus Wraps, you’re not just getting access to those who live in The Loop, but also the many visitors this neighborhood has throughout the week. 

Don’t forget: there are not many opportunities for large format ads in this area since it’s so densely populated. There are many eyes waiting for your brand, and one of the only options is our Bus Wraps.

Increased Ad Recall

The buses we use in Downtown Chicago do not travel from one side of the city to another. Rather, they have specific routes that focus mostly on The Loop, repeatedly going over the same streets. If a commuter uses this bus route to go to and from work, they will see your brand day and night.

While some people might think it’s inefficient to display the same ad to the same people, the truth is it actually works. When people see the same ad more than once, it increases ad recall, meaning they are more likely to remember your ad, your brand, and sometimes even the product or message you were promoting. 

Ad recall is important because when your audience is getting ready to make purchasing decisions, whether in person or online, having a good recollection of your ad could sway them to your products.

Which strategy benefits from Bus Wraps?

Bus Wraps are perfect for any brand looking to create a disruptive campaign in Chicago’s busiest areas. With Bus Wraps, create a constant reminder of your brand that travels through some of the most affluent neighborhoods and reaches audiences that are highly sought after.

How do Bus Wraps enhance digital advertising?

Bus Wraps are more likely to drive traffic to your online platforms, with almost 60% of people saying they remember seeing a Bus Wrap in the past month. They make an impact, and paired with a well-thought online marketing campaign, Bus Wraps can set your brand apart.

Which businesses benefit from Bus Wraps?

Hospitals and national brands love Bus Wraps because it lets them make a big splash and stand out from their competition. Any business that seeks to reach a new level of audiences through an impactful campaign can benefit from Bus Wraps.

What does the process to set up a Bus Wrap campaign look like?

As always, we aim to help you achieve results. Once we talk through what you’d like to achieve, we can create mockups and show you what your brand will look like when it’s driving by some of Chicago’s best neighborhoods.

Amita Health was effective with their marketing campaign by simply posting “More locations than bus routes” across the length of the shuttle bus. Short and to the point is all you need sometimes to get your message out!

Belgravia Group delivers luxury on the river with their new Renelle development.  Located along the Chicago River, this advertising creative focused solely on the building image, practically forcing people to stop and stare at this exciting new addition to the city.

CHICAGO

Chicago is the best market for our Bus Wraps. Not only do they travel through the busiest neighborhoods—they’re also the only large format option in The Loop.