Billboards are a simple and effective way to reach millions of potential customers and build brand awareness.

“It’s like a ray of sunshine on an otherwise gloomy Northwest Indiana morning... Great looking board. I wish we had more employees like that one.”

— Bob, Indiana

Large and In Charge

When placed strategically, billboards can help you find millions of new interested audiences for your brand. They’re the only employee that works for you 24/7, and they’re easy to maintain and set up.

Billboards are large format advertisements on the side of highways. While often shaped in a simple rectangle, adjustments can be made to fit your marketing efforts creatively.

High Impact

Along busy roads and highways, billboards command attention. They are large, eye-catching displays that people don’t really have a choice but to see. There’s nothing else to distract them, and they can’t change the channel.

Of course, many customers who are driving don’t immediately reach toward their phones to look up your company. However, one of the main purposes of billboards is to build brand awareness. Most people see the same billboard more than once, and this creates better ad recall and positive associations with your brand. Later, when your audience is getting ready to make purchasing decisions, they’ll think about your brand.

If you go a step further and design a compelling creative or a catchy message, you’ll be making something very memorable for the millions of people who will drive past your billboard.

Cost Effective

Billboards are huge—there’s no other way to put it. Since they are located on busy highways and roads, they help showcase your brand to millions of people. For other advertising media, reaching this many people might not be as cost effective. If you have online advertising campaigns, billboards can help you provide another layer of brand awareness, and since it’s cost effective, you’re still using your marketing budget wisely. 

Locations can also make billboards cost effective. Because there are billboards across every highway, you get to pick the best location for your brand. Most often, this location will be close to your business or to an exit that leads to your business. Having a sign telling people to exit nearby to get to your business is almost invaluable.

At the end of the day, billboards are so large and central that they help you easily reach large amounts of people for a fair price.

Always On Display

There are always cars on the highway. Whether it’s rush hour traffic at 5pm, or truck drivers at 4am, you want a constant reminder of your brand. Billboards work for you day and night, rain or shine. And it’s not like other advertising media where your ad can be turned off or swiped away. Billboards don’t compete with other ads, and they’re a pretty powerful reminder of your brand. 

Your audience might be exposed to a brand or product a few times through other advertising media. Billboards, however, generate repeat exposures via commutes, and with shorter messages and image-centered displays, these advertisements stay in your customers’ minds for longer.

Variety of Audiences

Other advertising media (and even some other forms of outdoor advertising) have pretty set audiences. Think of a television program; any ad that runs during that show will catch the viewers of that show, which will tend to fall in specific demographics. Social media advertising is also often pared down through the use of demographics.

However, billboards cast a much wider net. Everyone drives or rides in cars—young and old, men and women. While there are ways to make billboards more targeted, one of the unique benefits of billboards is that through a single advertising tactic you can reach a huge variety of customers. With Billboards, you don’t have to spend more time and money figuring out if it will reach your small target group. Billboards bring your brand to a diverse population, which can be extremely powerful for brands that offer widespread services.

Which strategy benefits from Billboards?

Businesses that already have other forms of targeted advertising can benefit from a widespread approach offered by Billboards. Another strategy that works time and time again is using billboards for directional purposes, like telling people your business is just off the next exit. You’d be surprised at how many people see your ad and decide to take a break from driving!

How do Billboards enhance digital options?

For many customers, Billboards are introductions to your brand—Billboards do the work of promoting your brand to many people in a designated area. With social media or online advertising, you can target people more closely based on their interests. After seeing your billboard, they will be much more likely to buy into your branding and products.

Which businesses benefit from Billboards?

With a single billboard, your business can reach millions of people, so this is often best used by businesses that offer widespread services that everyone can use like medical or dental care, legal representation, or phone and internet services. However, businesses that operate near the highway can also benefit from using Billboards to direct customers to their business.

What does the process to set up a Billboard campaign look like?

We want to help you make the best decision for your business and brand. After discussing your goals, we can develop a campaign with your input and start to get you the results you want for your brand. We can also help you design online campaigns to complement your outdoor advertising efforts.

Case Study: Blackburn & Green

Consistent messaging will always help a brand retain its power. Our billboards helped Blackburn & Green promote their law firm on high exposure expressways, reaching clients from all backgrounds throughout their day.

“I highly recommend View Outdoor, and Kelly Mills is the greatest! I have worked with her for eleven years, and I can always rely on her to handle everything efficiently and professionally. She is on the ball with recommendations for locations that work for us, which can be very challenging when you live outside the market, and any art changes we need are done quickly and correctly every time.”

— Louise Myers, Marketing Director, Blackburn & Green

Case Study: NW Indiana ER & Hospital

When you're new in the area, OOH can help you spread your brand. NW Indiana ER & Hospital wanted the locals to know about their new location, and increasing brand awareness is outdoor advertising's specialty.

We designed artwork to showcase both their brand and specific messaging. By doing so, NW Indiana ER & Hospital has and will continue to increase awareness throughout the run of their campaign.

Indiana & Illinois

The American Midwest is famous for its highways—ample real estate to showcase your brand without any other distractions. 

Central Florida

Central Florida, the home of Disney and Universal Studios, presents an opportunity to advertise to locals and tourists alike.