Billboards with options, flexibility and multiple opportunities to showcase your brand.

“I’ve used Meghan Pruzin at View for many years.. great people... great company.”

— Michael, Indiana

More Value, Pay Less

With moving vertical slats, this format attracts more views with its motion. And the opportunity to represent your brand three times makes Trivision a secret weapon in your advertising toolkit.

A Trivision is an outdoor billboard sign that consists of vertical triangular prisms, also called slated faces, placed inside a frame. The prisms rotate 120⁰ at intermittent intervals, each showing a new advertisement. Three unique images or messages can be displayed on a Trivision.

Multiple Creatives 

Some businesses are afraid that a static Billboard can lead to ad fatigue. Seeing the same ad over and over again might be tiring. Trivision tackles this problem by adding a sense of variety to the billboard experience. 

If you only purchase one, your creative will be mixed in with other ads, making it stand out because of its difference. If you decide to purchase all three sides, you can pick and choose which messaging your audience will see. Keeping in mind ad fatigue, you can still provide a constant reminder of your branding with enough variety to keep your customers happy. 

Multiple creatives means multiple options for your business to decide how to set up your advertising campaign.

Motion Attracts Attention

On a timed schedule, the vertical slats of a Trivision board will rotate, showing a different creative. This new creative could be a completely different company’s advertisement, or it could be a reinforcing ad copy to enhance your own campaign.

However, it’s important to draw attention to the movement aspect of Trivision. The motion of the vertical slats has a powerful grip on people’s attention. There’s an element of anticipation, of wanting to know what the panel will reveal. This feeling is often tied to higher ad recall, because the suspense makes the experience of seeing your ad more memorable. 

Advertisements seek to attract attention. Trivision panels do so without any work on your part, so they’re simple and effective.

Flexible Design

As with static Billboards, Trivision panels operate day and night, rain or shine. Whenever there’s someone driving by the panel, it’s doing the work of promoting your brand. 

With the added flexibility of multiple creatives, you have even more flexibility to control how often your message is displayed. Buy only one side of the Trivision and the revelation of your message has a stronger impact. But you can purchase all three sides and put a constant reminder of your brand with several messages. 

The strategy you pick will depend on the results you want to achieve, and we can help you pick the best option.

Huge Value

Trivision panels have the same cost-effective features of static Billboards. They are very large and because they’re placed on busy highways, they present your brand to a huge number of people each day and night. 

Trivision panels have an added value on top: they provide an increased attention value due to the movement of the slated faces. This increased attention creates more memorable experiences for customers driving by and increases ad recall. 

Furthermore, if used to its full potential, Trivision panels can showcase three unique creatives with an emphasis on your branding and varied opportunities for messaging to connect with your customers.

Which strategy benefits from Trivision?

As with static Billboards, the main strategy is to promote brand awareness. For some businesses, this means simply showcasing their brand and applying positive imagery to it. For other businesses that may operate near the highway, bringing awareness to their nearby location might be more important, so a directional approach would work best.

How does Trivision enhance digital advertising options?

Trivision panels cast a wide net. Anyone who drives by will see the ad, which reaches out to a more diverse pool of audiences. With online advertising, you can double-down on target demographics to promote your brand even further. We can help you design an online advertising campaign to complement your outdoor advertising efforts.

Which businesses benefit from Trivision?

Businesses that offer services for the masses often benefit from Trivision campaigns. Hospitals, cell phone providers, lawyers—these are all services that have mass appeal, and a Trivision on a highway can help you reach large audiences that would have otherwise never seen your brand.

What does the process to set up a Trivision campaign look like?

We share a goal—to help your business succeed. When we talk about your objectives and the results you want to achieve, we can help you craft a Trivision campaign that moves your business in the right direction while staying under budget. Talk to one of our experts today!