Impossible to ignore, like a giant smartphone on the side of the road. With Digitals, you’ll catch (and keep) your audience’s attention.

“The View Team is both creative and trusted experts in advertising.”

— Maglish, Indiana

Tech Meets Traditional

Digitals are incredibly flexible. With LED lights that light up with your selected image (or images), you can display anything at any time. Digitals command attention, they’re easy to change, and you can display as many ads as you want. There’s no better way to do OOH.

Digitals are digital billboards. They use LED lights to stay perfectly lit throughout the day and night.

Increased Attention

People driving down a highway have to look out of their windshield. It’s already difficult to ignore a large format billboard on the side of the highway, but imagine how much attention a digital billboard grabs. Digitals don’t just grab your audience’s attention—they make sure they keep watching.

One of the ways Digitals maintain attention is through movement and special effects. There are many options here: flashing letters, scrolling text, slow reveal of your branding. Just as it works with our Trivision, keeping your audience in suspense to see what comes next creates heightened attention and a more meaningful engagement with your brand. 

It’s also important to note that with Digitals, you are commanding attention and also creating a lasting reminder of your brand. Your audience will remember your ad for days and even weeks or months to come.

Easy to Change

Although making changes to traditional Billboards is not difficult (and we take pride in our ability to change creative quickly to get you results), the disadvantage is that these changes do take some time because the vinyl has to be reprinted and reinstalled onto the panel. 

With Digitals, this change is insignificant. In a matter of seconds, your creative can change completely. The program displaying your advertisement can easily be updated to show the new copy, and since there are no other considerations to take into account, this can truly be done as many times as you need. 

This is one of the benefits of the technology. Think about how your brand can take advantage of holidays and special events by changing your creative to engage more of your customers.

Multiple Ads

Due to the malleable nature of Digitals, you can display changing images and different ad copy on the same billboard. It’s similar to the option offered by Trivision, but much more flexible to fit your needs.

There are many reasons why you would want to create different ad copy for your brand. For instance, you might be interested in promoting two different events. Or perhaps you have two physical locations you would like to promote. Alternatively, you could even showcase a series of products. A shoe apparel brand can showcase its new line, while a car manufacturer can display its 2021 models.

The amount of options with Digitals is endless, as far as you’re willing to go to promote your product or brand.

No Additional Costs

Traditional billboards use a physical product, a vinyl overlay that is installed on our large format panels. Digitals, on the other hand, are simply advertisements displayed on a large screen. There is no vinyl, no installing, and no worrying about printing quality or weather damage. 

On top of that, Digitals can be used at peak times. If you are only interested in displaying your ads during peak times, like when people get off work, you can simply select those times and skip the times of day or night when there isn’t as much traffic. By doing so, you can save your company some money and still promote your image and your brand in a skillful and efficient way.

Which strategy benefits from Digitals?

Advertising specific events or products works really well on Digitals because of its flexible nature. With several images, you can easily showcase the many benefits of a new product or even a line of products. For events, you can use the multiple images to promote each one separately to avoid confusion.

How do Digitals complement online options?

Just like our other large format billboards, Digitals promote your brand in a compelling way that then helps you when your audience sees your ad online. When integrating an outdoor advertising campaign with an online campaign, you can rest assured that Digitals are doing the heavy lifting of a magnificent first impression. Learn more about OOH & Digital.

Which businesses benefit from Digitals?

Any business that wants to promote their brand using the latest technology and really wants to grab their audience’s attention will use Digitals. It’s an excellent way to make a lasting impression. Usually, national brands will take advantage of the versatility of this product and present their brand in innovative ways—that’s what Digitals are for.

What does the process to set up a Digital campaign look like?

For us, the end goal is your company’s success. We like to get to know your business and find out what goals you’re looking to achieve. Then, we create a campaign together and we’ll show you the data in real time so you know how the billboards are working for you.