Healthcare brands rely on their communities, on people knowing where they are and to pick them in their time of need. In order to become the top choice for those in your community, you need to make sure they know about you and the positive benefits you bring to their lives. Learn more about how billboard advertising can help you below.

Reasons Why Healthcare Brands Should Invest in Outdoor Advertising

Hospitals and healthcare centers have used billboards for a long time because they work. Here are some of the best reasons why outdoor advertising can help your healthcare center stand out.

Financially Favorable

For every thousand impressions, outdoor advertising costs the lowest. And it also gives you back a higher return on your investment than most other advertising mediums. Plus, you get a constant reminder of your brand that works for you rain or shine. 

Significant Effects

Outdoor advertising is one of the best ways to lead your audiences to your website, where you can explain more about your brand and drive purchases. Adding outdoor billboards to your campaign increases reach by 316% for online ads and 18% for TV commercials. In other words, it makes your other marketing efforts more effective. 

Community-Oriented

Healthcare brands should focus on their community because that’s where they draw their patients from. At the local level, billboards are one of the most effective advertising mediums because they keep you top of mind. When a person needs care, they think of you. 

HIPAA Compliant

Billboards don’t break any HIPAA laws, unlike some forms of digital advertising. You can freely target any demographic and any neighborhood you would like to reach while staying responsible.

Quick Outdoor Advertising Facts for Healthcare

• Billboards make geographic targeting (an important tactic in healthcare marketing) very simple

• Billboards can reach a much broader audience base than other advertising media

• According to many, 65% of humans learn best from visual communication 

• Outdoor advertising is often more affordable than other advertising media

Healthcare brands succeed through spreading their brand throughout their community. With our high-impact formats and hand-picked locations, your hospital will be top-of-mind for potential patients. 

Billboards

True and tried. Promotes your brand 24/7 and makes sure you’re the first brand people think about when trying to make a purchasing decision.

Trivision

Billboard plus. Trivision have slatted blinds that change every eight seconds. You can share the board with another brand, or use each turn!

Digitals

With powerful LEDs and engaging movement, Digital billboards are the newest trend in outdoor advertising—don’t miss out on this opportunity!

HotSpots

Our favorite hyperlocal format. Its size allows it to be featured in neighborhoods, where people eat, live, and spend.

Wild Postings

The trendsetter format, perfect for multiple creatives or one important message. This format catches eyes!

Wallscapes

Large billboards in an urban landscape, Wallscapes are great for brands looking to make a big splash.

Bus Wraps

Cover a larger area with our select bus routes, hitting affluent neighborhoods and office spaces.

Street Furniture

Catch your audience while they wait for the bus.These can also be seen as you drive or walk by.

Outdoor Advertising Strategies for Healthcare

There are specific and proven strategies that work for healthcare brands in outdoor advertising. Below you’ll find some of the strategies we believe are the most effective for healthcare brands.

Going Digital

Digital billboards are the newest tech in the outdoor advertising industry. As an industry that’s all about using the latest technology to solve medical problems, healthcare brands have embraced digital billboards to showcase themselves as tech-savvy and modernized. By maintaining a heavy visual presence, you can expose a large population to your hospital, clinic, or emergency room. This is a cost-effective way to communicate and engage with patients. 

Studies show that people are taking healthcare billboards seriously, with 63% of patients surveyed saying they were influenced to visit the urgent care center advertised in the study due to the billboards they saw. You can also advertise more serious content through billboards, giving people a call to action to make sure to treat their health problems and not put them away.

Branding for the Future

Outdoor advertising is great for building brand awareness. Younger patients (Millennials and Gen-Z) prefer established healthcare brands, which highlights the need for strong branding. Billboards are a 24/7 reminder of who you are and what you do for the surrounding community. Just like with many other businesses and brands that pick outdoor advertising, the goal is not to get clients through the door that same day. The goal is to keep your brand top-of-mind so that the next time a person needs care, they will choose your hospital or clinic. Billboards have a way of providing relevance and reliability for brands in a way that other mediums can’t.

Pick the Right Location

Location is just as important as what you put on the billboard. You could have the most amazing creative, with the best slogan and messaging, but if no one sees it, you’ve just wasted your ad money. A well-placed billboard next to a busy highway, on the other hand, can mean dozens of new patients picking you over the competition. 

You can also target different demographics by location. We have audience and geographic profiles to help you find the audiences you’re looking for, so your billboards will have much more impact than if you just placed one near a random highway.

Some billboards will be seen over and over again by the same people if the board is in their commute or on a often-used route. Repetition will also breed results for your brand.

Call To Action?

As we mentioned above, billboards are not always about direct action (although directional billboards can have this purpose, but it’s not as effective for healthcare brands). When you develop a billboard campaign, one of your main goals is to make it easy for people to remember your brand when they need medical care. They might remember your website, your phone number, or even your brand’s name. Any of these would make it easy for them to find you online, and from there you may have a new patient walking through your doors. 

So, prioritize your brand, your phone number, and your website in your billboard creative to help you in the long run—it’s that simple.

Quick and Easy

If your billboard is next to a busy highway, it’s likely the cars are going pretty fast so your audience will only have around five to ten seconds to read your message. When it comes to billboard advertising, less is more. Focus on those few points you want your audience to remember, and don’t try to fill the billboard with too much information. 

Remember, they must be able to read and understand your messaging in under ten seconds, so images that convey your messaging are also great options for billboards. You won’t want your audience wondering what you meant with your billboard, so also avoid complex metaphors or turns of phrases. Make it easy, memorable, and you’re halfway there!

Messaging Tips for Healthcare

Messaging is key when it comes to billboard advertising, especially for healthcare brands. Below are some tips on how to provide relevant outdoor advertising to your neighborhood.

Community-Oriented

As a healthcare brand, you are pulling patients from your surrounding areas. Not many hospitals can claim people fly from all over the country to come receive care at their location. For this reason, it’s important to drive home the message that you are the community hospital or healthcare center. Give your audiences the sense that you know the kinds of lives they lead and the challenges they may face. Name local landmarks to let people know you’re one of them.

Informational

Providing information can always be relevant, because you’re giving people resources they might need to live healthy lives. During the pandemic, for instance, many healthcare centers communicated their COVID policies in order to demonstrate how safe it was to receive care at their center. You can also provide information about your ER, your staff, or even your specialty—anything that helps your audience see you as a thought leader.

Our Markets for Healthcare

Most healthcare brands operate in their local communities. Learn more about the markets we service below.

Central Florida

Our locations between Orlando and Tampa can cement your hospital’s reputation in either city and make the surrounding counties learn about the quality of care you offer.

Chicago

Chicago is known for its market size. Advertising here guarantees you’ll reach a diverse demographic, and with our neighborhood and suburb profiles, you’ll make sure you reach your target audience.

What should be included in an OOH ad?

Make sure people can find you. Often, OOH is used in conjunction with other advertising media. You can’t put too much information on a billboard because people only have 5-10 seconds to read it. However, if your billboard leads them to your website where you can provide them with more information about your healthcare center, you have just created a potential patient who is interested in your brand.

What imagery should I include?

Billboards are great to increase the reputation of your brand. We often recommend showing images of your staff, demonstrating how professional they are. Sometimes, you can show images of satisfied patients, going for that emotional appeal. We can help you pick relevant images to feature in your billboards.

How many billboards do I need?

The truth is, it depends on two main things: how much impact you’re trying to garner, and how big your budget is. For many, starting with one well-placed billboard can bring a whole new awareness toward your healthcare center and can pay for itself. But more billboards means more coverage, which means you’ll get your results quicker.

Where should I advertise?

For healthcare centers, the best locations are either around the hospital or in neighborhoods where you’d like to pull patients from. When you advertise around your hospital, you can easily use directional signage to guide your audience to your location (or at least to let them know where you are when they need you).

Inquire Today About Outdoor Advertising for Healthcare

Outdoor advertising can make your brand stand out from your competition. Talk to one of our billboard experts today and learn how we can get you results!