Real estate agents and home improvement services rely on brand recognition. Audiences aren’t always selling a house or doing a renovation, but when they are ready to hire some help, your constant presence in the form of outdoor advertising will make sure you’re the first business they think about. Learn more about how OOH can help you stand above your competition.

Reasons Why Real Estate Agents Should Invest in Outdoor Advertising

Real estate agents and home improvement services have used billboards for a long time because they work. Here are some of the best reasons why outdoor advertising can help your business stand out.

Location, Location, Location

This mantra isn’t just related to real estate—it’s also a big part of outdoor advertising. When you find the right location for an outdoor ad, you’ll target the right demographics that will lead to finding more customers. It also gives you a strong presence in the city or neighborhood in which you are working.

Build Reliability and Trustworthiness

Outdoor advertising is often one of the top advertising mediums to increase your sense of reliability with your audience. Online ads can be so generalized and impersonal, but a real ad can set you apart from your competition.

Save Money

OOH is consistently one of the most affordable advertising mediums, especially when compared to other traditional media like TV and print. But it’s not just more affordable, it’s also more effective. So while you’re spending less overall, you’re getting more results.

Increase Digital Presence

OOH can dramatically improve the reach of other media. When adding OOH to a marketing campaign, it can increase reach by 18% for TV and up to 316% for mobile advertising. It’s a great collaboration between two powerful mediums.

Outdoor Advertising Statistics for Real Estate and Home Improvement

• 83% of people think OOH is informative

• 82% search the web as a direct result of seeing an OOH ad after 5 exposures

• Outdoor advertising is 80% less expensive than TV

• Save at least $10 per thousand impressions with OOH

• ROI for OOH is forty cents higher per dollar spent compared to TV and print

Real estate agents thrive on brand and name recognition in the communities or neighborhoods in which they operate. With the best formats available and plenty of options to suit your advertising needs, everyone who drives by your ad will know who you are.

Billboards

Outdoor advertising classic. Big creative, placed in busy highways and intersections—what more do you need?

Trivision

Billboards with vertical slats, giving advertisers the option of sharing the board or using all three slats for maximum effect.

Digitals

New tech meets traditional billboards. LEDs make these large-format boards stand out, day and night, no matter their location.

HotSpots

Affordable and perfectly-placed, Hotspots are the answer for hyper-local advertising in big markets.

Wild Postings

Appeal to younger generations with this street-level format that lends itself to bold and fun creative.

Wallscapes

Massive boards in an urban landscape. Make a big impression and own the block with your brand.

Bus Wraps

Large moving billboards in Chicago’s finest and busiest neighborhoods. This is an impression your audience will not forget.

Street Furniture

Reach audiences at all points of their commute with our bus shelters. They’re much more effective in packages!

Outdoor Advertising Strategies for Home Improvement / Real Estate

Like with any industry, real estate agents and home improvement services have specific and proven strategies that work with outdoor advertising. Below are some of the strategies we have helped clients fulfill with great success.

Find the Right Place

Finding the right place to advertise is half the work. We can help you find the perfect place—a busy intersection or highway near your target audience—where you can leverage all the attention you’ll be receiving. Location is incredibly important because you need to advertise where you work. For home improvement services, for example, you can only service a specific area. It’s best if your advertisement falls in that area you service, speaking directly to your pool of potential clients.

Billboards are also an excellent way to target based on demographics. Through geographic informational profiles we provide, you’ll know exactly where your audience lives and spends, and we’ll be able to find you the perfect location for your message.

Build Trust

Outdoor advertising is notorious for improving your presence in a neighborhood. Think about it—you put your name and your face on billboards across town, and soon enough everyone will know your name. You develop a sense of reliability just from being present. 

A lot of real estate agents and home improvement services prefer outdoor advertising for this reason, and they use outdoor ads to supplement their other marketing efforts, whether online, on television, or using other media. One of the best ways to increase online growth is by creating an integrated campaign that includes outdoor advertising.

Drive Action

Ads are usually all about driving action, whether online or in the real world. Billboards, however, are a little different. They’re more about driving brand awareness and recognition. As a real estate agent or home improvement service, you’re not always advertising a service people need at that moment. You’re investing in neighborhood presence so that, when people need your service, they’ll think of your name and business and call you up. So, there’s no real pressure to have your audience act now—rather, there should be a focus on making your contact information super clear and accessible.

A Quick Impression

With billboards, it’s important to remember you don’t have minutes to make your case. People are driving by, so you need to make a quick impression, a fast representation of your brand, your services, and what makes you different. 

Usually, you’ll want to write a message that can be read within five to ten seconds. A short message needs to say exactly what you want them to remember. Less is more with outdoor advertising, so avoid too much text or complex imagery.

Rinse and Repeat

Outdoor ads work through repeated exposure. When people drive by the same billboard every day, they begin to internalize your brand, and spread your brand through word of mouth as well. By placing billboards in select locations, you can blanket the entire market and make sure everyone knows what you do and how to hire your services.

Messaging Tips for Home Improvement / Real Estate

Outdoor advertising is a great way to demonstrate trustworthiness and expertise, especially for real estate agents and home improvement services. When your audience needs help, they will be thinking of you. Here are some messaging tips for real estate agents to increase their reputation and brand recognition.

Provide Information 

Nobody likes a business that is constantly asking them to pay to receive information. With both real estate and home improvement, give your audience the ability to access your resources for free by providing free consultations or estimates. This brings them in as potential clients and puts you on the list for the final choice they will make.

Promote Flexibility

Setting up meetings with a real estate agent or home improvement service isn’t always easy with work and other responsibilities getting in the way. If you make it easy for your audience to hire your services (maybe by advertising later working hours than other companies), you’re setting yourself apart from your competition.

Show Your Work

When you build a good reputation, you have clients who are willing to speak on your behalf. Put your good reviews on a billboard and show your audience that what you do works!

Be Helpful 

You can also tie your messaging to any aid you provide for your customers. For instance, if you allow customers to make deferred payments, advertising this can show your audience that you are willing to meet them halfway.

Our Markets for Home Improvement / Real Estate

Most real estate agents and home improvement services work in their local communities. Learn more about the markets we service below.

Central Florida

An effective strategy for any real estate or home improvement businesses is to advertise in the busy corridor between Orlando and Tampa, a set of highways that see thousands of cars a day.

Chicago

You can’t go wrong when you advertise in the nation’s 3rd largest market. Our specialized formats will make sure your brand gets in front of the right eyes to turn audiences into customers.

What should be included in an OOH ad?

For outdoor ads, your contact information should be readily available—both phone numbers and a website would work. You’ll also want to include a short message that immediately tells your audience what your business does and how you can help them solve a problem.

Should I include my image in an OOH ad?

We don’t always recommend businesses use a face on their billboard creative. However, since real estate is so much about reputation, it’s a different story. You are your business, and if you put your name and face on your billboard, it’s likely that people will find you more trustworthy and reliable.

How many billboards do I need?

This is always going to depend on your budget and the impact you want in the community where you are advertising. One well-placed billboard can get you the results you seek, but you can also achieve the same with a few more affordable billboards.

Where should I advertise?

For real estate agents and home improvement services, the easy answer is: advertise where you work. If you’re a real estate agent, you might not want to advertise in a community where you’ve never sold a house—rather, you can advertise in a neighborhood where you are constantly being hired to do what you do best.

Inquire Today About Outdoor Advertising for Real Estate

Billboards are a powerful tool. Don’t miss out on the opportunity to enhance your marketing efforts as a whole—talk to one of our billboard experts today!